1. 21ST Century Strategic Program Marketing

By Burt Dubin How to position yourself to profit from the mindset of today’s decision-makers © Burt Dubin The people who run corporations—both the huge monoliths that have been furiously downsizing and merging, and the start-ups that have created millions of jobs since the start of this new century—are now recognizing that human capital is their most valuable asset. Today more cash is being investe... read more

2. Sponsorship: A Key to Powerful Marketing

By Susan A. Friedmann Sponsorship is the fastest growing form of marketing in the U.S. It is still very much in its infancy, especially in the trade show arena. With this in mind, you can find unlimited opportunities to broaden your competitive advantage by increasing your credibility, image and prestige in sponsoring events attracting your target market. Some trade show promotional opportunities include sp... read more

3. 7 Tips for Better Customer Service & Enhancing Your Image (227 words)

By Marisa D'Var Permission is granted to reproduce this article for your ezine or print newsletter with contact information intact. email mdvari@deg.com if you would like a jpeg and please send information on where this is published. Thanks! Image: 7 Tips for Better Customer Service by Marisa D'Vari 1. Customer service is a way of life, not just a "best practice." You can only compete on price, quality, a... read more

4. High Velocity, Week 5: "Right" Experience

By James Arthur Ray ***************************************************************** Welcome to this week's "High Velocity" from James Arthur Ray. ***************************************************************** The "Right" Experience By James Arthur Ray You may have heard it said that, "experience is the best teacher." This is both true and false. I submit to you that "Right experience is the b... read more

5. Breaking Bad News to Customers: Five Tips to Soften the Blow

By Susan Berkley By Susan Berkley You have permission to publish this article electronically or in print, for free. This article is to be used without changes and the author’s attribution must be included. A copy of the publication or a link to the website posting would be appreciated. Breaking bad news to customers is not an easy task. However, occasionally, it's a duty that many business people must ca... read more

6. Five Marketing Nightmares and How to Prevent Them

By Susan Freidmann The success or failure of your trade show rests heavily on how well you market your event. Marketing, when done right, can project a positive image of your event, entice exhibitors to sign the dotted line, and attract loyal customers. However, critical mistakes in your marketing campaign can have the opposite effect. Here are five costly errors that are common in our business, along w... read more

7. Every Minute Matters: Discerning Attendee Types

By Susan Freidmann Set one foot on the trade show floor and instantly you’re surrounded by people. Tall ones, short ones, old ones, young ones. C-level executives are rubbing shoulders with corporate nobodies. Some rush from booth to booth in search of giveaways while others draw your sales staff into long, pointless conversations. The good news is that between 80-90 percent of the attendees are often the... read more

8. How You Can Unite Meditation, Divine Essence And Personal Tenacity to Serve Your Highest Purpose on

By Burt Dubin 1. Meditation: Meditation is a sacred practice. Shamans, gurus, priests, medicine men and other wise beings have practiced meditation for over 5000 years. In the 20th century, Maharishi Mahesh Yogi popularized one form of meditation he named Transcendental Meditation, (TM). This is a simple form of mantra meditation, easy to learn and to do. We meditate by sitting quietly, ... read more

9. Avoid the Duds: 10 Strategies for Selecting "The Perfect Speaker"

By Susan Friedmann, CSP Today, more than ever, the success of meetings relies heavily on the strength of program content and presentation. Nothing can spoil a meeting more than hiring the wrong speaker. That’s because speakers do more than just convey the overall meeting message. You look to them to provide insights, awareness, and cutting-edge information in an energetic, motivational, entertaining, and professional man... read more

10. 10 Tips to Use Giveaways Effectively

By Susan A. Friedmann Walk around any trade or consumer show and you will be able to collect a bag full of advertising specialties, or giveaway items all designed to promote. But look a little more closely. How many really do an effective job? How clearly do they get a message across? Is the message sufficiently visible? Is the giveaway useful or unique enough that you would want to keep and use it? All these questions... read more

11. 7 Strategies for Handling Last Minute Meetings

By Susan A. Friedmann Have you ever found yourself having to scramble to organize a meeting at the last minute? Wouldn’t it be nice that if and when this daunting situation arose, you were well prepared with all necessary information ready at your fingertips? That’s why I’ve developed the following seven survival strategies to help you plan for the inevitable, because you know as well as I, it’s going to happen ‘somea... read more

12. After the Speech

By Stephen D. Boyd Usually the emphasis on making an effective speech is what you do in preparation before the presentation begins. But if you speak very much, what you do after the speech can help you become a more effective speaker. As soon as possible after the speech, write down impressions of how you felt the speech went. Answer at least two questions about the speech: What was the best part of the speec... read more

13. How To Help your Child Learn

By Barbara White How To Help Your Child Learn. Just as every snowflake is unique, so is every child. The way that your child learns depends a number of different factors, which combined together, create his unique learning style. By helping your child discover how he learns the best, you will set him up for life time success in learning, and reduce the frustrations that come through trying to learn in a way tha... read more

14. High Velocity, Week 1: The Science of Success

By James Arthur Ray ***************************************************************** Welcome to this week's "High Velocity" from James Arthur Ray. ***************************************************************** The Science of Success by James Ray My studies of the highly successful prove that they continually achieve their results by doing "certain things in a certain way." I have also found that ... read more

15. Cutting Down Your Trade Show Budget

By Susan Friedmann, CSP Whenever a recession or volatility threatens the economy, companies immediately look at where they can cut budgets. Without much forethought, the first to hit the block is inevitably training, followed closely behind by marketing. Why? Both are viewed on the balance sheet as expenditures rather than income generators, so obviously they’re hot contenders for elimination. This is a ve... read more

16. Ethics in Speaking: A Practical Point of View

By Stephen D. Boyd Often managers have to deliver presentations with unpleasant content. The vice president has to announce that there is a hiring freeze or a downsizing. The human resource director speaks to the employees about a benefits package with fewer benefits. Because executives are often speaking in difficult situations, the more credibility they can develop, the more the content will be considered and a... read more

17. 3 Publicity (PR) Tips To Enhance Image, by Marisa D'Vari(531 words)

By marisa d'vari [FNAME] PR! Publicity! We all crave the notoriety that comes with rising to the height of our profession. "Work hard, have patience, and prosper," says the traditional American work ethic... ..... yet fast-paced MTV, fast food, and instant millionaires have changed our society. We want celebrity status fast, and we want it now! Enhance your Image through PR, pub... read more

18. 10 Tips For Bringing Your Event To Life

By Susan A. Friedmann Your job as an event planner doesn’t stop with the meeting in the company boardroom. You may be call upon to organize an employee appreciation event, an awards dinner, a product launch, the celebration of a company milestone, a gala recognizing a longtime employee’s retirement, an incentive event for the company’s sales force, a fundraising event, a holiday celebration…the list goes on and on.read more

19. 30 Tips for Keeping Meeting Expenses to a Minimum

By Susan Freidmann Money makes the world go ‘round. And when it comes to meeting planning, money can probably get you whatever you want. However, few event planners have the luxury of an unlimited budget. Your boss may like to drink champagne on a beer budget. In other words, caution you to spend less, but expect miracles at the same time. Preparing and managing a realistic budget is serious business... read more

20. Be Brief!

By Stephen D. Boyd Centuries ago great speakers often spoke two hours and more. But today when sound bytes on television news are the norm and serious problems are solved in an hour on a television drama, audiences are most interested in speakers that get their points across in a short period of time. In a speech delivered to a Women in Communication audience, Patricia Ward Brash said, “Television has helped creat... read more

21. Benefiting From a Regular Exhibiting Workout

By Susan Freidmann How often do you exercise your exhibiting muscles? Do you have a regular workout designed to increase your tradeshow dexterity and boost your results? Whether you’re looking for strength training to increase your competitive edge, flexibility to improve your marketing strategy, or just general overall fitness, a regular conditioning workout program is a must. Before beginning an exercis... read more

22. Determining Visitor Types

By Susan Friedmann, CSP The trade show floor is full of different types of people with different agendas. Some people have specific goals for attending the show; others do not. As an exhibitor your observation and questioning skills will be your key to determining who may be a viable sales prospect. Familiarize yourself with the various visitor types likely to frequent the tradeshow floor. 1. Definites. I... read more

23. A Short Guide to Effective Public Speaking

By Stephen D. Boyd Delivering an effective presentation to 20 or to 200 people is difficult. Because listeners have better access to information since the internet became commonplace, audiences expect more content from speakers today. In addition, because of the entertainment slant of most media today, audiences want a presentation delivered with animation, humor, and pizzazz. If you would rather spend your ti... read more

24. The Elusive Butterfly of Happiness

By Barbara White Are You Chasing the Elusive Butterfly of Happiness? For many people happiness is an elusive butterfly in the garden of life. Imagine a young child in the garden on a summer day. The child sees a beautiful butterfly flitting from flower to flower. With eyes of wonder the child wants to see it close up, touch it, and hold it in their hands. The child goes towards the flower that the butterfly is ... read more